Frase

What is Frase?

Content research, brief-building and optimisation tool that combines SERP analysis, automated content brief generation and an AI writer in one workflow - positioned as the affordable all-in-one alternative to Surfer and Clearscope.

Main features

• Automated content brief generation from SERP analysis (headings, questions, statistics, competitor outlines)
• Content Editor with a live optimisation score
• AI writer with templates and long-form generation
• People Also Ask and question research from Google, Reddit and Quora
• content analytics via Google Search Console showing decaying pages
• topic clustering
• document sharing for writer briefing
• WordPress and Google Docs integration.

Practical use cases

• Generating a complete content brief in minutes instead of an hour of manual SERP analysis
• identifying which existing pages are decaying and need refreshing
• researching the questions real people ask about a topic
• writing and optimising in one tool.

Who is it for?

• Freelance SEO writers, small agencies, in-house content marketers and SMBs.

Pricing, free access & limits

Subscription by documents and seats; AI writing sometimes metered as an add-on

Plans described in the source

Solo around $15/mo for roughly 10 documents/month and 1 seat. Basic around $45/mo ($38 annually) for roughly 30 documents and 1 seat. Team around $115/mo ($97 annually) for unlimited documents and 3 seats. Enterprise custom. A Pro Add-on (historically around $35/mo) has been required for unlimited AI writing on some tiers. Annual billing roughly 15-20% cheaper.

Usage limits to consider

Metered by documents (content briefs/optimised articles) per month on lower tiers. AI writing word limits have historically required the Pro Add-on to remove. Seat counts tier-limited.

Strengths & tradeoffs

These points summarize the supplied research, rather than hands-on test results.

Strengths noted in the source

• Substantially cheaper than Surfer and Clearscope while covering brief generation, optimisation and AI writing in one tool
• the automated brief generation is the standout feature and genuinely saves an hour per article
• the content decay analysis via Search Console surfaces refresh opportunities others miss
• the $15 Solo tier makes it accessible to freelancers.

Limitations to consider

• Optimisation scoring is less sophisticated and less trusted than Surfer's or Clearscope's
• the AI writer is weaker than a frontier model, so most users write elsewhere and paste in
• the Pro Add-on structure means the advertised price is often not the real price
• document metering is restrictive on lower tiers
• the interface is dated and occasionally sluggish.

Platforms, languages & integrations

Platforms

• Web, Google Docs add-on, WordPress plugin, Chrome extension

Languages

• Multiple languages and Google locales supported including French; Arabic is weak

API access

Yes - Frase API available

Integrations and exports

• Google Search Console, Google Docs, WordPress, Zapier, Semrush, Ahrefs

Evaluation notes

Frase's brief generation is the reason to buy it; the AI writer is not competitive and most users pair it with ChatGPT or Claude. Check whether your tier includes unlimited AI writing or requires the Pro Add-on before comparing prices to Surfer.

Explore similar tools

Other tools in AI SEO Tools. Compare their specific features and limits for your task.

Frequently asked questions

Sources & editorial notes

Based on the directory editor’s supplied research. The source does not provide a verification date for this row. Importing a record does not independently verify every product claim.

• Official product website
• Official pricing